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βοΈ This brief example is based on an article we wrote and is completely fictional. The article offers a more in-depth explanation of each of the steps outlined below.
You can find the full article here: The only design brief example you'll ever need
Feel free to copy and reuse the contents of this brief π
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π’Β Company introduction
We're Social.co, and our mission is to streamline the way brands and influencers interact with social media. We're a one-stop-shop for anything social media for both brands and influencers alike. We're looking to design a mobile version for the web app we already have, and audit the web version as well.
What we do:
- Help brands establish themselves on platforms like Instagram, LinkedIn, Facebook and YouTube through content suggestions, analytics and endorsements;
- Help influencers find deals and partnership proposals;
The problem we solve:
- Nowadays, most brands have recognized the potential social media has. However, the overwhelming majority of brands tend to get very little engagement for a variety of reasons. We aim to change that.
- Additionally, social media managers currently have to work with a variety of tools for link tracking, scheduling posts, gauging analytics and a variety of different things. We'll provide everything necessary in one place.
Who we're building the product for:
- Social media managers in SMB's and large businesses;
- Influencers within different niches.
- Business owners who want to monitor their business's performance on social media.